Member Options 
   Login
   Logout
   Lost password?
Your Status:

Become a member?


You are Anonymous user. You can register for free by clicking here

 Sponsored Links 
There is a problem right now with this block.

 GR On MySpace 


 Past Articles 
Thursday, April 26
· Maggie Sayles Releases Debut Trust
Sunday, April 22
· Karlex Launches First High-Speed TGV Train Tour In France
Tuesday, April 17
· Grayson Manor Set To Enter Studio With Mike Clink
Sunday, April 15
· New York Punk Rocker Is South Pacific Deity
Saturday, April 14
· MusicDish Asks 'Are You Ready To Innovate?' At NewMusicWest 2007
· Rose Beach Brings 'Family Love' To MusicDish Network
· Folk Artist Thomas Earl Releases Masterful CD Golddust Magic
· Old Sounds Become New On Roddo Fab Industries Release
Tuesday, April 10
· Calling All Musicians For Music To Be Placed In Upcoming Bratz Flick
Sunday, April 08
· Shaw Blades

Older Articles

 
Member News: MusicDish To Give Workshop At MIDEM
Posted on Friday, December 29 @ 06:06:15 MST by roadrash
 MD NewsMannieb writes "MusicDish founder Eric de Fontenay and Editor-in-Chief Anne Freeman will be giving a workshop entitled "Are You Ready To Innovate In The Digital Marketplace?" during the MIDEM 2007 conference on January 24th.

"Are You Ready To Innovate In The Digital Marketplace?"

There is one Golden Rule in business: in times of dramatic market transition, only those able to innovate in order to tap into the ensuing opportunities while facing down the challenges will succeed. The music industry is no less immune to this Golden Rule than is any other business.

MusicDish LLC founder Eric de Fontenay and MusicDish.com Editor on Chief Anne Freeman will be giving a workshop entitled "Are You Ready To Innovate In The Digital Marketplace?" during the MIDEM 2007 conference on January 24th 10:45 AM - 12:00 PM in Auditorium K of the Palais des Festivals in Cannes, France. The workshop will examine the implications of the digital revolution on the media and retail markets - the very channels relied upon to reach consumers - and how rightsholders are developing new models and strategies to reach the marketplace.

An official media sponsor of MIDEM 2007, MusicDish LLC will be representing an exciting roster of acts covering World, Reggae/Calypso, Folk, Country, Dance/Pop, Electro-Groove Rock and Classic Rock. More information is available at http://www.musicdish.net/midem/

About The Workshop
There is broad consensus that progressive digitization of the music industry, from the studio to the retail product and finally the marketplace itself, is transforming the way music is produced, packaged and distributed. At the same time, digitization is changing traditional media markets. With the explosion in new distribution platforms, from satellite radio to MySpace, consumers are enjoying greater flexibility, choice and control over music products, a process that started with the 8-Track and has culminated in peer-to-peer file sharing and the iPod.

But there is much less consensus with regard to how the industry must react and transform in response to these market changes, in part because technological changes are challenging the industry's fundamental approach to marketing and selling music. For example, the shift from broadcast platforms (radio/TV) to digital platforms, such as social network sites, has fundamentally changed the flow of communication between music providers and music consumers. What once was a one-to-many, unidirectional monologue controlled by music providers has transformed into a to many-to-many, multidirectional conversation between music providers and music consumers as well as between music consumers, and no one appears to have much control.

One important byproduct of the digitalization of the music industry is the rising power and importance of niche markets. Traditional marketing strategies to reach mass markets will prove inadequate in an increasingly fragmented market of niche sectors. The importance of advertising thus wanes as guerilla and viral marketing allow artist and labels to reach consumers directly and more cost effectively.

The workshop will go beyond a synthesis of the market changes created by digitization to a discussion about how labels, artists and others in the music industry must now approach marketing and selling music during a dramatic market transition. Concrete and practical strategies on how to tackle some of the important choices facing today's music industry decision maker will be presented. As such, the workshop is meant to provide a framework for decision makers considering how to internally innovate to succeed.

Specifically, the workshop will examine issues related to:
(i) The cost of marketing and the trade-off between DIY & capital;
(ii) Brand and content development;
(iii) New distribution and retail models;
(iv) Saturated marketing through syndication and street teaming; and,
(v) Relationship marketing through social networks.

http://www.musicdish.com"

 

 
Related Websites

 Related Links 
· Music Dish Industry e-Journal
· More about MD News
· News by roadrash


Most read story about MD News:
LightScribe: Laser Etched CD Labeling


 Article Rating 
Average Score: 0
Votes: 0

Please take a second and vote for this article:

Excellent
Very Good
Good
Regular
Bad


 Options 

 Printer Friendly Printer Friendly


Sorry, Comments are not available for this article.

All material on this site is 2004 Garage Radio. Reproducing without express permission is prohibited. GR claims no responsibility for content of comments posted by visitors and members. Please read all GR POLICIES. Web site engine code 2002 PHP-Nuke
Theme: 2003 X-TECH LABS http://www.port-all.org